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When we meet with a prospective client, we will be asking a lot of questions in order to determine the best strategy for success. The strategy for one client will not be the same for another. Budgets vary based on many factors and, therefore we cannot provide a price until we have done our research and created a strategy we think will provide the best ROI.
Our main methods of marketing are:
- Search Engine Optimization (SEO)
- Google Paid Ads
- Social Paid Ads
- Email Marketing
SEO (Search Engine Optimization)
Getting your business listing to appear on Google maps is crucial, but how do you get to the top? And, how do you get your website to rank near the top of an organic search (non-map listing)? This is where SEO comes in. With the right steps and optimization, we can get your website ranked for the right keywords so your potential customers can find you when they are searching.
Our SEO Items are:
This involves optimizing your website on the backend and frontend for optimal performance in the eyes of Google. Google doesn’t see (or care) how pretty your website is, they look at your code and structure. They’re looking for relevancy to play matchmaker when a user searches their system for something you may be the best fit for, then they put your website in front of them to see if they made a good match. Website management is critical.
We’re not talking about a house listing, but hey that’s a pretty cool comparison. We’re talking about your Google Business Listing (more about this later if you don’t know what it is), Bing, Yelp (these people call you alllllll the time), and a bunch of other directory sites that list your website, name, address, phone number (like the phone book – remember those). We create/claim and manage those wonderful directory listings for you so potential customers can find you there as well. And a bonus, Google likes when these sites are optimized, too.
This is pretty much Google Review management. Why is this important? A large percentage of people still base their decision whether to contact the business based on the reviews. Google also ranks you better based on review engagement. Responding to these reviews is even more important. Our fancy software allows you to send out review requests to your awesome customers. Once they leave a review we get a notification and respond for you. Unless it’s a sad face review, then we have to get you involved, and sometimes we have to get Google involved.
Google/Social Ads Management
Generating ad clicks on Google and Social platforms is one thing, but optimizing them for quality and qualified leads that can convert into customers is another. This is why we train weekly. I mean, you could do your own ads, but do you do your own root canals? Or do your own electric work? Or do you hire a professional? Using Googles network to display your ads in front of the right audience takes a lot of time and training to make it actually work to get a positive ROI. As I mentioned earlier, we train and are certified with Google to meet their standards for ad performance. Social Media ads are a bit different, more affordable, and a lot more fun.
Social Media Marketing Management
Social media has become a platform that is easily accessible to anyone with Internet access. Social Media Marketing is the process of gaining website traffic through social channels. The increased traffic and communication for organizations fosters brand awareness and often, improved customer service. It is a great return on investment and a great way to create relationships with potential clients and while also keeping your current ones. Social profiles/pages are created and managed by us, too. This can include Facebook, Twitter, LinkedIn, Instagram, YouTube. We will create the posts, engage with the users, and respond to reviews, messages, and comments.
Sending a monthly newsletter can be a good idea with the right audience, but do you know how to optimize your email list and send emails they’ll want to open? Email marketing is a great tool to gain new and repeatable business. You can also target new customers or potential customers when they’ve visited your website.
You made it to the part where you can schedule a free consultation with us!
We would love to chat with you, learn what your goals are, and why you’re in need of a marketing agency. So fill out this form and we’ll get in touch with you before your next cup gets cold.